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Like Valleyvag (Good Linking Etiquettes), the good folks at TechCrunch have also decided to completely discontinue the "self-linking" habit.
Now if you click a link on TechCrunch that's titled "Google", you'll now be taken to www.google.com and not to some internal page on TechCrunch.
Pete at Mashable had admitted that they do practice self-linking for the purpose of pageviews and because their competitors are doing it. With TechCrunch and Valleywag taking the lead, expect a sea of change. Good times.
[Picture of TechCrunch house from Wired]
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